‘Shoppable Moments’

Aimed at reaching a brand new audience across social media for Xbox, we wanted to put a twist on the familiar in-feed shopping carousels. We focused on the three most popular categories - fashion, sneakers and tech gadgets - and mimic’d the standard look and feel of product ads on the platform. We then utilized their highly targeted algorithms to serve up the relevant ‘product’ with a fictional twist.

For example, a collection of shoes targeted to ‘sneaker heads’ showcased Tomb Raiding boots from Lara Croft, T-51B Power Armor boots from Fallout 76, and WW2 Paratrooper boots from Battlefield V. Users are served a video of each item rotating in-carousel, and then click through to a mobile landing page to learn more. The landing page featured a larger 360 view of the ‘product’, a game trailer, and link out to purchase the game or in-game items.

Partnering with Hook and working with the three game studios, we took their existing models and created a new 3D turntable environment to feature the products in. The main experience lived via Instagram and drove externally, but we also created a secondary version on Facebook Canvas that lived within their platform. The execution ran globally through the holiday sales period when gamers are most likely to be on the lookout for a new console.

Client: Xbox Platform

Agency: 215 McCann

Production Partners: Hook